Video Inspo

The Quality We Can Offer

To My Friends at Cafe Corazon

Thank you so much for your time and consideration for content creation for your business!

You all have personally treated me so well and I am more than happy to offer my services, as well as those of my creative team, to support your business journey and needs!


This proposal is simply that, a proposal that is flexible for conversation and negotiation on content and budget needs. Below you will find detailed information of what options we have to offer, as well as a contact form at the bottom of the proposal to communicate your desired option(s)


I truly am thankful and so excited to help capture content for you!

-Jon-

PLEASE NOTE


This current version of the proposal is only visible to those of us that met for our initial consultation: Cafe Corazon and Jon. After there is an agreed upon proposal, I will be updating this brief and sharing it with all parties involved.

This will then be our main resource for my team and I to reference throughout our content partnerships


The Team

(Click on images for websites and portfolios)

Generally speaking I will aim to be present for every shoot but each creative on my team is well established on their own and will be more than capable to accommodate your needs if you ever feel you only need a single source of talent for a particular project.

Jon Hargett


Whether I am leading your photography, or leading your videography, I will be present in all areas of creative management as well as present on highlight and important moments throughout the day. My main focuses are going to be capturing with a wider lens, aiming to create images that encompass the entire moment. These will pair well with the intimate shots my team will capture as well as our (hopeful) drone footage (if applicable). Jon will also film the Bride's Vows.

See Portfolio

Willym Brown

Portraits, Product, Events, Editorial, Commercial, Branding - (they/them)

@willym_brown_photography


Willym is an incredible portrait photographer. They are well established and renowned with several publishings and commercial work under their belt. Willym is our natural light and posing expert. Willym's talent will ensure an efficient and authentic capturing of your food and store life.

Greg Rubbert

Videographer - (he/him)

@gregrubbert


Greg is my trusted videographer. He has incredible talent in capturing moments in a way that match the emotions being experienced. His experience in capturing video portraits will ensure that moments captured within your store are beautifully composed.



General Content Itineraries

(This will be updated per shoot, for now, here is an example of what an Itinerary could look like day of the shoot)

Date: May 27, 2023

Location: Cafe Corazon Crossroads

Address: 110 Southwest Blvd, Kansas City, MO 64108

Cafe Corazon Crossroads Number: (816)-301-7480

Jon's Contact: (913)-745-9098

Willym Contact: (720)-990-8921

Greg Contact: (316)-648-5361


(All times are estimations made during our first consultation and are up for discussion. clarification, and changes as the partnership continues)


*Example Schedule for 5 Menu Items and Video Day*

8am - Arrival and Setup, get menu items started

8:30am - Start Menu Item Photography

  • Solo Item
  • Group Items

9:30am- Start Menu Item wrap/clean and clear for Video

10am - Start Setup for video

  • Audio Test
  • Lighting changes

10:15am - Start interview portions

11am - Wrap all interviews and start BTS

11:30am - Wrap Video

12pm - Closing checklist and shoot wrap


Your Content Package Options

Menu Updates

Item Count: 3/5/10
1 Photographer (2 photogs for 10 items)
1-2 hrs photo time
1 Store Location Various looks per item
Photos for Web
Photos for Instagram
Minimum 5 Images per Item
24-48hr turnaround
Store Photos Included


$225/$350/$475

Video Promotion

1-2 Videographer (dependent on project)
B-roll/BTS footage of store/operations
Instagram Reel Content (3-5 videos)
Int./Ext. Store Footage Included
Promo (includes interview/cinematic storytelling)


BTS/Reels-$150/Full Promo-$300

Monthly Package

Monthly Menu Updates 10 items+
Instagram Reel and Photo content
First Fridays Content BTS
First Fridays Instagram Coverage


$600/month

Team Headshots - Add-on


If you're looking to update your team member headshots, we do those too! Whether you choose natural light or off camera flash, our team can provide you with a cohesive set of headshots for you and your team

As discussed at our consultation, I am more than happy to discuss and negotiate budget. This is the ideal budget for my team and I for the time and bundles included, but don't hesitate to express any changes you'd like to make/need!

Payment Plans Available

Equal Weekly/Bi-weekly

From the day the proposal is accepted, we take the weeks of the month to equally split the cost to help lighten the load and make it easier on your potential budget by spreading out the deposit.

Ex. Monthly Bundle: $600

4 Weeks = $150

Bi-Weekly = $300

40-40-20 Split

The 40-40-20 Split is a 40% deposit up front, 40% day of content creation, and the final 20% once the content has been delivered.

Ex. Monthly Content Bundle - $600

40% up front- $240

40% on first day of content capture - $240

20% on Delivery - $120

Pay in Full

This is a more rare option that we see, but it has happened! Paying in full upfront secures our team in getting all the gear and materials necessary to prepare for your Content Day. This option allows for bonus images and other add-ons as thank you for your generosity.

Custom Payment Plans


If you do not see a payment plan that fits your needs, feel free to select the "custom payment plan" option in the form at the bottom of this proposal and I'd be happy to work with you on options that suit you best!


The Content Ratio

Content ratios help us determine the best approach of who and what for each project you may need.

Below is an example of what a ratio could look like

60% - Photo


The majority of your deliverables will be Photography based. Photographer's needs in regards to content will be primary to that of the videographers. Throughout your day be sure to familiarize yourself with our photography team and get them in contact with you Point of Contact for the day to help with direction. We will prioritize time for Photography and get that content captured first.

60-40

40% - Video


Though a lower percentage in value, you will receive 100% in quality and effort! This just means that in regards to director priority, you'll hear less from the videographer throughout the day. We will be capturing in a more subtle and candid way while being mindful of the photography team. Video content will be given a smaller portion of time for the day.


Menu Update Shoots

Menu Updates


Menu Updates are sporadic, yet important, and we understand that!
Our goals for our menu shoots revolve around providing a variety of content to span across several platforms in media. We will have a basic shot list that covers the most common kinds of media needs that we see in the market today.

From Web, Print, and Social Media, you'll receive a full gallery of images with categorized tabs for easier navigation and access.

Lighting Options

Natural Light

Natural light is the most time efficient lighting option. It also provides a sense of comfort, relatability, and nostalgia when used properly.

Off Camera Flash

Off-Camera Flash is use for crisp detail in shape and dimension in your imagery. You can use this kind of lighting setup to show emphasis. This usually requires more space to utilize fully.

Example Shotlist

Tabletop View

This shot is great for setting a scene that highlights the variety of options you have to offer. We'll work with the colors available to arrange and direct eyes to explore as we'd like them to. We do have wide angled lenses available to capture up to 10 items, dependent on plat sizing of course.

Drink Features

New drink options are always so exciting! I have yet to have a drink from your menu that wasn't innovative and refreshing! These images focus around telling a story through either ingredients or lifestyle imagery. The drink is the feature, the moment is the highlight.

Product Placement

The classic commercial take on highlighting an item through product placement

Square Details

Everyone loves a nice, crisp, close up on food. Cropped for Instagram and ready for posting out of the box.

These are just a few examples of what kinds of angles, approaches, and overall result of images you can ask for.

We are also very open to any sort of inspiration and direction you had envisioned/are trying to achieve.


Contact & Proposal Form


Now that you have had some time to review your proposal, use this form to communicate any and all questions, comments, or concerns that you may have! This is a safe space to express yourself and really make sure that you are getting the coverage you desire for your business.