PLEASE NOTE
This current version of the proposal is only visible to those of us that met for our initial consultation: Caleb and Jon. After there is an agreed upon proposal, I will be updating this brief to reflect what requests have been made/content to be covered.
This will then be our main resource to reference throughout our content partnerships.
General Content Itineraries
(This will be updated per shoot, for now, here is an example of what an Itinerary could look like day of the shoot)
Date: August 13, 2024
Location: Eat To Evolve Offices
Address: 3017 Dodge Rd, Kansas City, KS 66115
POC: Caleb - (913)-940-7478
Jon's Contact: (913)-745-9098
(All times are estimations made during our first consultation and are up for discussion. clarification, and changes as the partnership continues)
*Example Schedule for 5 Menu Items and Video Day*
12:45pm - Arrival and Setup, get menu items started
1:00pm - Start Menu Item Photography (Minimum 5 items)
- Solo Item 45 and details
- Video Content
- Solo Item Over head
- Group Items (If applicable)
4:50pm - Closing checklist and shoot wrap
Previous Creative Content Work
Below are examples of work Caleb and I did in the past for your reference. Though I will be primarily focusing on what is detailed out in the content scopes provided in the contract, these options can be discussed if needed.
Menu Updates
Menu updates consisted of the following deliverables:
- 45 degree (Plate and Tray)
- Top down (Plate and Tray)
- Close up (Plate and Tray)
- Group (Plate and Tray) (All items)
Current Gear/Item List
Camera Gear
Camera A:
- Canon 5d MK II
- 50mm prime
Camera B:
- Sony A7 II
- 28-70mm
Tripod:
- Manfrotto with Ball Mount
Tether:
- TetherPro cord from cam to laptop
- Lightroom Tether
- OBS Livestream sharing via Zoom/Google Meet
Laptop:
- Jon's personal Razer Blade 17" 2017
Lighting Gear
2 Flashpoint a600s and/or Westcott a200
1 umbrella modifier
1 soft box modifier
2 Light stands
3 Triggers
Jon's Personal Backdrops available
Group Tabletop View
We used this shot for setting a scene that highlights the variety of options we have to offer. These were mostly used in our email platforms.
Drink Features
New drink options are always so exciting! We used these images to promote new menu items on our social and email platforms. These images focus around telling a story through either ingredients or lifestyle imagery. The drink is the feature, the moment is the highlight.
Product Placement
We used lifestyle styled imagery for product placement promotions for our first Friday promotional items
Details
These details were used for our social media and email platforms. It highlighted chef's flavor profiles per dish.
Lighting Options
Natural Light
Natural light is the most time efficient lighting option. It also provides a sense of comfort, relatability, and nostalgia when used properly. However it is not always consistent/reliable through longer shoot days or lower light settings.
Off Camera Flash
This will be my primary form of lighting for our imagery. Off-Camera Flash is use for crisp detail in shape and dimension in your imagery. You can use this kind of lighting setup to show emphasis. This usually requires more space to utilize fully.
Additional Creative Content Options
Below are examples of additional content coverage opportunities available if needed during my time with Evolve.
The 9-up
The 9-up is a powerful and flexible creative package. The general idea is that I create 9 pieces of promotional content revolving either one menu/drink item or general theme/event. The example shown revolves around the launch of a new menu item. These were posted throughout either the day or the week on Instagram with various areas for call to action from our community. Any of these could be a stand alone post as well. One way to utilize the 9-up would be to introduce any holiday drinks or first Friday Vendors throughout the week. There are many ways to use this design, if you have any questions we can most certainly talk through them!
Team Headshots
If you're looking to update your team member headshots, I do those too! Though I personally prefer off camera flash, I can provide both a natural and artificial cohesive set of headshots for you and your team
Starting at $50 per person
Lifestyle Portraits
Lifestyle photography is the bridge between your product, and your consumer. These typically involve 2-3 vignettes for your brand to utilize over several content platforms. I have a wide network of professional talent agencies for casting if needed as well
Contact for More Information
Payment Plan
Per Session Basis
As stated in the the scope presented, payments of $1,200 per session, contingent upon successful delivery of all required assets, will be made as compensation. Caleb and I have discussed aiming for a minimum of 5 items per session with a starting number of around 30 items in mind.
breakdown:
5 items/session @ $1,200
~6 sessions = $7,200
Direct deposit, invoice fulfillment, or check preferred
The Content Ratio
Content ratios help us determine priority in time during shoot days. Below is an example of what the ratio depicted in the scope entails.
90% - Photo
The majority of your deliverables will be Photography based. Photography of the menu items will be prioritized and will determine the overall presentation of the video content to follow per item.
90-10
10% - Video
Though a lower percentage in value, you will receive 100% in quality and effort! This just means that in regards to creative priority, the video deliverables will come after all photography commitments are achieved per item photographed.
Contact & Proposal Form
Now that you have had some time to review your proposal, use this form to communicate any and all questions, comments, or concerns that you may have! This is a safe space to express yourself and really make sure that you are getting the coverage you desire for your business. After your form is reviewed, I will be updating this brief with a custom proposal based on items selected for you to review before we lock in the service.