PLEASE NOTE


This current version of the proposal is only visible to those of us that met for our initial consultation: Kayla, Sarah, and Jon. After there is an agreed upon proposal, I will be updating this brief to reflect what requests have been made/content to be covered.

This will then be our main resource to reference throughout our content partnerships.

Parties Involved

Sip Steady

Kayla & Sarah - Founders

@sipsteady_

Jon Hargett

Photographer

@hargettmems

Content Contractor Scope

This is the current contractor scope that I have reviewed for this work. If there are any changes that need to be addressed outside of what has been presented, we can schedule a meeting.

3 month contract @ 1 shoot a month - Currently 2 SKUs
- Studio Rental Fee (as an option)
- Model(s) fee (as option)
- Prop Budget
- Delieverables: 6-10 edited photos/month, mix of lifestyle and product shots

Product Photography

Standard Product Coverage includes the following deliverables:
- Table Level
- Flat Lay
- Product Placement
- Lifestyle

These are the standard approaches and can include hand modeling in addition to the standalone product as needed.

Table Level

Straight on table level is the primary form of showcasing a product. It also allows for the widest variety of pouring and hand model movements

Flat Lay

Flat lays are a great opportunity for quantity and ingredient based imagery. Lighting is typically easier to control with these images as well.

Product Placement

Product placement is the subtle way of integrating lifestyle and product when connecting with your audience.

Lifestyle Photography

Lifestyle photography is the bridge between your product, and your consumer. These typically involve 2-3 vignettes for your brand to utilize over several content platforms. I have a wide network of professional talent agencies for casting if needed as well

General Content Itineraries

(This will be updated per shoot, for now, here is an example of what an Itinerary could look like day of the shoot)

Date: August 13, 2024

Location: TBD - Crossroads Loft Studio

Address: 2121 Central St. Apt 320 Kansas City, MO 64108

Sip Steady POC: (xxx)-xxx-xxxx

Jon's Contact: (913)-745-9098


(All times are estimations made during our first consultation and are up for discussion. clarification, and changes as the partnership continues)


*Example Schedule for 2 Item Full Coverage*

9:00am - Arrival and Setup

  • Table Level Setting (Static and Action)
  • Flay Lat Setting
  • Props and Set production

9:30am - Start Product Photography (1 Product at a time, creative direction depending)

  • Floor level full rotation solo, group, parts, action
  • Flat Lay, solo, group, parts

11:00am - Models Arrival

  • Parts
  • Lifestyle With Props and set production
  • Lifestyle Backdrop
  • Lifestyle Set Production

12:30pm - Closing checklist

1:00pm - Wrap

Current Gear/Item List

Camera Gear

Camera A:

  • Canon 5d MK II
  • 50mm prime

Camera B:

  • Sony A7 II
  • 28-70mm

Tripod:

  • Manfrotto with Ball Mount

Tether:

  • TetherPro cord from cam to laptop
  • Lightroom Tether
  • OBS Livestream sharing via Zoom/Google Meet

Laptop:

  • Jon's personal Razer Blade 17" 2017

Lighting Gear

2 Flashpoint a600s and/or Westcott a200

1 umbrella modifier

1 soft box modifier

2 Light stands

3 Triggers

Backdrops

Paper Backdrops:

  • Deep Blue, Deep Green, Nutmeg, Fawn, White, Grey, Black, Red, Fuchsia, Golden Yellow

Duo Boards:

  • Cobalt, Crimson, Charcoal, Slate Blue, White Marble, Black Marble, White Backsplash, Terracotta, French Clay, Terrazo


Props

Props can vary depending on vision but typically include the following:

  • Fruit/Ingredients
  • Tableware/decor
  • Drinkware
  • Ice
  • Plants
  • Furniture
  • Tools to mount posters

Jon's Personal Backdrops available

Lighting Options

Natural Light

Natural light is the most time efficient lighting option. It also provides a sense of comfort, relatability, and nostalgia when used properly. However it is not always consistent/reliable through longer shoot days or lower light settings.

Off Camera Flash

This will be my primary form of lighting for our imagery. Off-Camera Flash is use for crisp detail in shape and dimension in your imagery. You can use this kind of lighting setup to show emphasis. This usually requires more space to utilize fully.

Additional Creative Content Option

Below is an example of additional content coverage opportunities available if needed

The 9-up

The 9-up is a powerful and flexible creative package. The general idea is that I create 9 pieces of promotional content revolving either one menu/drink item or general theme/event. The example shown revolves around the launch of a new menu item. These were posted throughout either the day or the week on Instagram with various areas for call to action from our community. Any of these could be a stand alone post as well. One way to utilize the 9-up would be to introduce any holiday drinks or first Friday Vendors throughout the week. There are many ways to use this design, if you have any questions we can most certainly talk through them!

Payment Options

Direct deposit, invoice fulfillment, or check preferred

*Per Session Basis

Most common


Per session basis is what I typically see here in KC, setting aside a day and paying a day/hourly rate to cover as much product as possible in the allotted amount of time. Creatively open option


Product Photo Hourly Rate: $300/hr = $1,200

~3 Sessions for ~4hrs = $3,600

Model Budget - $100/model

Per Product Basis

Remote/Hands off Option


Per Product basis includes any variance of photography deliverables per product. This is what I typically see when companies send me product in bulk to work on remotely over a set amount of days with no deliverable limitations. This allows me ample time per product and the option to revisit any products necessary at a time most convenient for me during the days indicated. This allows for more creative options. Daily updates will be shared if this option is chosen.


ex breakdown:

2 items @ $1000 a product = $2,000

~3 sessions = $3,000

Model Budget Included

Per Image Basis

Deliverable Strict


Per Image Basis is based around an agreed amount of deliverables per product to be created. The session fee is lowered, and a day is set aside for complete coverage specific to the shot list for deliverables. This is typically an option with images that may also need some additional attention during the post production process. Photoshopping, graphic design, retouching, etc


ex. breakdown:

~10 edited images @ $75/image = $750/product

~3 Sessions with 2 products = $4,500

The Content Ratio

Content ratios help us determine priority in time during shoot days. Below is an example of what the ratio depicted in the scope entails.

100% - Photo


The majority of your deliverables will be Photography based. Photography of the menu items will be prioritized and will determine the overall presentation of the video content to follow per item.

100-0

0% - Video


No Video deliverables have been discussed at this time.